LIMITLESS CHIRO ATX
Search Strategy
Limitless Chiropractic, an Austin-based chiropractor, had a website that was underperforming in terms of organic search traffic.
Despite having a consistent online presence, their website had reached a traffic ceiling that it couldn't break through. The client needed to improve their website's visibility and attract more qualified leads through search engines.
Problem
Limitless Chiropractic, an Austin-based chiropractor, had a website that was underperforming in terms of organic search traffic. Despite having a consistent online presence, their website had reached a traffic ceiling that it couldn't break through. The client needed to improve their website's visibility and attract more qualified leads through search engines.
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Solution
As an SEO agency, we were brought in to help Limitless Chiropractic overcome their traffic plateau and drive more organic search visibility. Starting on March 25th, 2024, we implemented a series of technical SEO improvements:
- Added redirects to ensure all pages were properly linked and accessible to search engines.
- Optimized blog titles and slugs for better keyword targeting.
- Set up URL monitoring to track any changes or issues.
- Submitted a comprehensive sitemap to Google Search Console.
- Added optimized metadata, schema markup, follow/index tags, and social share metadata to each page.
- Enabled follow tags and added EN language tag for better indexing.
- Implemented Google Tag Manager for improved tracking and analytics.
These optimizations were applied to key pages including the Home, Services, About Us, FAQs, Blog, Contact Us, and individual blog posts.
Result
Just over one month into the six-month engagement, Limitless Chiropractic is already seeing significant improvements in their organic search performance. Comparing the period of 3/25/24 - 4/28/24 to the previous period (2/22/24 - 3/25/24), the website achieved:
- 35.78% increase in total clicks
- 25.23% increase in total impressions
- 10.34% increase in average CTR
- 3 position improvement in average ranking
The website has broken through its previous traffic ceiling and is experiencing a new level of volatility, indicating that it is "waking up" and becoming more visible to search engines.
By focusing on crawlability, indexability, and other key technical SEO factors, we were able to deliver meaningful results for Limitless Chiropractic in a short timeframe. These early improvements have kept the client highly satisfied as we continue our six-month engagement to drive even greater organic search performance for their business.